8/28/2023 0 Comments Gaslight girlboss gatekeep![]() ![]() “Gaslight, gatekeep, girlboss” certainly hits the nail on the head in terms of pegging flagrant issues with previous and contemporary feminist movements. What was initially meant to be an empowering term, however, experienced a rapid proliferation and subsequent downfall, riddled with scandals. The publishing of “#Girlboss” by Sophia Amoruso in 2014 kickstarted the popular catchphrase, which was primarily used to describe Millennial, white entrepreneurs and businesswomen who appeared to balance corporate rigor with feminist ideals. The term girlboss originated in the mid-2010s, but the archetype of a feminist, corporate powerhouse was already established by the likes of Sheryl Sandberg, the Chief Operating Officer of Facebook. ![]() The phrase seems perfect for ironic stickers featured on planners or embroidered (in cursive, of course) on a decorative throw pillow but in reality, it is a manifestation of the downfall of the girlboss archetype within media and corporate structures.Īs the world, and particularly members of Generation Z, move toward an increased focus on intersectionality and equity, the satirical “gaslight, gatekeep, girlboss” catchphrase identifies woes of the various feminist movements in decades past and within modern equity advocacy. The assertive catchphrase “gaslight, gatekeep, girlboss” started circulating social media in early 2021. ![]()
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